Bianca Waterberg

About me

Share a short bio about yourself

I’m the founder of NSPYRE, a boutique digital marketing agency. I’ve spent almost two decades working in paid media, performance marketing, and agency operations, and have experienced both high-growth agency environments and the realities that come with them.

Today, my focus is on building a calm, sustainable business that delivers excellent work, supports great people, and creates long-term value. I’m particularly interested in thoughtful growth, strong systems, and designing businesses that work for the people inside them, not just the numbers on paper.

What city & country do you live in?

Cape Town, South Africa

About my company

Company Name

NSPYRE

Business Stage

Growth

Give a brief description of what your company does?

NSPYRE is a boutique digital performance agency specialising in paid media and SEO. We work with a small number of clients and focus on performance-led strategy, disciplined execution, and clear decision-making rather than volume or vanity metrics.

Our approach is intentionally lean and margin-disciplined, allowing us to deliver high-quality work while maintaining a sustainable pace for both our team and our clients.

What products/services do you sell?

https://nspyre.co.za/services/

Support

What is your biggest goal for personal and professional improvement or growth?

My biggest goal is to become a better long-term business owner rather than a better technician. That means improving how I design systems, make strategic decisions, and build businesses that create opportunity for others while also protecting my time, energy, and health.

Personally, I want to create more space for balance, fitness, and giving back, while professionally building something meaningful, profitable, and enduring.

What is your biggest challenges that you’d like to overcome in the hivemind?

My biggest challenge is continuing to shift from operator to true owner. I’m actively working on designing a business that is profitable, calm, and sustainable without being dependent on me day to day. I’d value perspectives from others who have successfully reduced founder dependency, strengthened leadership layers, and built businesses that support both financial freedom and quality of life.

How can you help others in the community?

I can help founders and marketers think more clearly about sustainable growth. I have a lot of experience in digital performance marketing (Google Ads, paid media, SEO), agency operations, pricing, and margin discipline, and I enjoy helping people simplify their businesses rather than overcomplicate them.

I’m particularly happy to help with things like structuring retainers, improving profitability, setting boundaries with clients, building calmer agency models, and translating marketing data into decisions that actually support the founder’s lifestyle and goals.

My online presence